There are many ways to advertise. Without a doubt, outdoor advertising is the oldest one. Research has shown that outdoor advertising is still one of the best ways to attract attention to your business. To ensure your shop or company is noticed among locals, it is best to place outdoor advertising in the vicinity of your business. You will find outdoor advertising on lampposts, roundabouts, busy intersections, alongside busy access roads and in many other high-visibility locations.
The benefits of outdoor advertising: costs and benefits
Outdoor advertising reaches a very large audience at a relatively modest price. In addition, outdoor advertising is part of the streetscape. Internet and social media have become very important communication channels, but few people appreciate online advertising. Most people find it a nuisance to be confronted with constant online ads on their PC or smartphone screen. This is why online ads are largely ignored. TV commercials are another source of annoyance. Nobody enjoys a sudden interruption of the most climactic moment in a movie or a TV series for a commercial. Viewers will switch channels or simply fast-forward the commercials. However, very few people are annoyed by outdoor advertising. Cost – benefit analyses demonstrate that outdoor advertising makes for one of the most efficient forms of advertising, with great exposure at a relatively appealing price.
Outdoor advertising in Amsterdam and other large cities
Outdoor advertising offers huge benefits in large cities such as Amsterdam, The Hague and Rotterdam. These cities are densely populated and on top of that their prime locations are visited by thousands of business people and tourists on a daily basis. In Amsterdam and other large cities, you will find many regular or digital billboards attached to lampposts, beneath old city clocks, next to information panels, at tourist locations and in busy shopping streets. Your target audience simply cannot miss it. Outdoor advertising: Amsterdam and other large cities make full use of it.
NPB Media: specialist in outdoor advertising
Are you considering outdoor advertising? NPB Media’s experts are happy to provide professional advice. Over 4,000 companies and institutions rely on the experience and expertise of NPB Media. For over 80 years, we have been serving our customers by promoting companies, shops and hospitality businesses to the public in an effective way.