Outdoor advertising remains one of the most efficient methods of drawing the public’s attention to your business. In addition to traditional billboards, digital advertising has been on the rise in city centres and alongside busy roads. Digital outdoor advertising offers important benefits and much more possibilities than conventional billboards.
The benefits of digital advertising
Outdoor advertising in strategic locations reaches large numbers of people. And digital outdoor advertising does this even better. Digital billboards offer great clarity and excellent visibility day and night. At night, they stand out even more than conventional billboards with lighting.
Digital outdoor advertising allows you to alternate between different messages. A message can be repeated more than 1,000 times a day. In addition, you can change your messages based on the time of day and current events. Digital technology makes it easy for you to design, manage and change your messaging.
Digital displays allow you to use moving images and animations. Moving images draw much more attention than static billboards. This makes digital billboard a perfect channel for campaign communication. The fact that a new message is displayed every 6 seconds makes this advertising channel a lot less annoying than a TV ad or a 30-second online pre-roll video.
Digital information screens
Spreading advertising messages through digital information panels is a perfect way of drawing attention to your business. A lot of municipalities use digital information panels for all kinds of communications and to put activities and events in the spotlight. Advertisers love to use these digital information panels for advertisement purposes. It goes without saying that a digital information panel gets a lot of attention. Using a digital information panel for your advertising helps reach your target group quickly.
Get in touch with our specialists
No experience with digital advertising just yet? Don’t hesitate to get in touch with us. NPB Media has been active for over 80 years and is a market leader in outdoor advertising. You can count on the professional help of our specialists. We propose the most suitable advertising displays and select the best locations for you. Put your business on the map with NPB Media.