Lamppost advertising is one of the most effective methods to put your company, shop, bar or restaurant in the limelight. You reach a large mass of people at a relatively modest price. Lamppost advertising isn’t bothersome and stands out 24 hours a day. In addition, lamppost advertising makes it easy to indicate the correct route to your company.
Cities and villages have lampposts almost everywhere. It makes sense to attach signs to lampposts where lots of pedestrians, cyclists and cars pass by. These may be lampposts in a busy shopping street, a busy roundabout or alongside an important traffic route. Lampposts near well-known buildings, close to tourist attractions and at business parks are also very well-suited. Lamppost signs are lit by the street light which means they remain visible at night.
Lamppost advertising: price and benefits
How expensive is lamppost advertising? The price depends on the number of signs, the size of the signs, the location and the duration of the campaign. Cost-benefit analyses demonstrate that outdoor advertising is one of the most effective advertising channels. Lamppost signs draw the attention of thousands of passers-by every day, at an appealing price. In addition, lamppost advertising isn’t experienced as a nuisance. Lamppost advertising is simply a part of the familiar streetscape. In addition, this outdoor advertising channel cannot be clicked away like TV or online ads.
Showing the way to your business
Lamppost signs allow you to direct your customers and visitors to your business. Place your advertising on lampposts in the area and guide potential customers, hungry drivers and eager spenders to your company, hospitality business or shop. In addition, this will increase the brand awareness of your shop. Deploying eye-catching lamppost signs in the vicinity of your company will undoubtedly boost your visitor count.
Looking for a specialist?
NPB Media has been an outdoor advertising expert since 1937. Our company works with 170 Dutch municipalities, allowing us to offer you the best locations for your billboards. Get in touch with NPB Media for professional advice on lamppost advertising.